SPOTLIGHTS

Marketing

Brands invest almost twice as much on Facebook during the COVID-19 pandemic

A study by Socialbakers reveals that most brands decided to bet more on social networks, especially on Facebook.

Marketing

Burger King vs. McDonald’s: How to Successfully Annoy Your Competitor

If a few years ago it was unanimous that McDonald’s was the best fast food in the world, today that has changed a lot. And the main reason why this unanimity has lost strength has a name: Burger King. Mc's main arch-rival has been standing out with a Digital Marketing strategy that is often aggressive, but extremely persuasive and differentiated.

Marketing

Intimacy takes its toll. And OnlyFans is making big money out of it

Voted one of the most influential companies in the world by Time magazine, the platform that allows content creators to charge a monthly fee for exclusive posts saw their revenue grow 553% during the pandemic.

Marketing

How Crocs dominated 2020 and plans the same in 2021

Have Crocs returned to fashion? Justin Bieber says yes. And Wall Street agrees!

Innovation

NFT: understanding the technology that promises to change the digital art market

After the revolution caused by Blockchain and the success of Bitcoin, it was time for another digital novelty to explode on the internet. This is the NFT, a kind of "crypto-collectible" that has been gaining space among artists, game developers, and other professionals who deal with authorial works.

Innovation

3 Disruptive Ways to Shop Online

We already know that COVID-19 has transformed our world in an irreproachable manner, according to an IBM survey supported by Techcrunch, the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. Thus, brands had to reinvent themselves online and invest in immersive digital experiences for consumers. Discover next some of them.

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