The company is one of the most valuable startups in the world, but with little or no transparency, the Chinese retailer raises speculation about poor working conditions.
There is a generation of digital influencers that are gaining more and more prominence on social media platforms, reaching millions of followers on Instagram.
Repositioning of the lingerie brand wants to put aside the stereotype that led it to success and become more inclusive.
A study by Socialbakers reveals that most brands decided to bet more on social networks, especially on Facebook.
If a few years ago it was unanimous that McDonald’s was the best fast food in the world, today that has changed a lot. And the main reason why this unanimity has lost strength has a name: Burger King. Mc's main arch-rival has been standing out with a Digital Marketing strategy that is often aggressive, but extremely persuasive and differentiated.