SPOTLIGHTS

A study by Socialbakers reveals that most brands decided to bet more on social networks, especially on Facebook.

If a few years ago it was unanimous that McDonald’s was the best fast food in the world, today that has changed a lot. And the main reason why this unanimity has lost strength has a name: Burger King. Mc's main arch-rival has been standing out with a Digital Marketing strategy that is often aggressive, but extremely persuasive and differentiated.

Voted one of the most influential companies in the world by Time magazine, the platform that allows content creators to charge a monthly fee for exclusive posts saw their revenue grow 553% during the pandemic.

Have Crocs returned to fashion? Justin Bieber says yes. And Wall Street agrees!

After the revolution caused by Blockchain and the success of Bitcoin, it was time for another digital novelty to explode on the internet. This is the NFT, a kind of "crypto-collectible" that has been gaining space among artists, game developers, and other professionals who deal with authorial works.

We already know that COVID-19 has transformed our world in an irreproachable manner, according to an IBM survey supported by Techcrunch, the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. Thus, brands had to reinvent themselves online and invest in immersive digital experiences for consumers. Discover next some of them.