e are living in unprecedented times! Disruptions have dramatically changed business. We cannot protect the status quo, be passive, or working the old-fashioned way.
At Blindspot, the priority is creating value for our clients. We make it real by reframing their business, promoting digital transformations, and unfolding the collective genius of their organization.
“Experiment-Fail-Learn-Repeat”, we all know that. But we don’t know how to make it happen. At BlindSpot we create experiences that have meaningful impacts on our clients' organizations, their people, and ultimately their ability to deal with innovation-related challenges. We make innovation happen, time and again.
Business & Portfolio Strategy, Growth, Globalisation, M&A, Business Planning, Partnership, Post-merger Integration
New Product & Service Development, Digital Tranformation, Culture of Innovation
Competitive Positioning, Pricing, Product Portfolio, Multichannel, Go-to-Market, Commercial Excellence
Purchasing, Manufacturing, Supply Chain, Cost Reduction, Recovery Plan, Business Turnaround
Change Management, Organisational Redesign & Process Review, Corporate Governance, Training
Create a unique, distinctive, and ownable Global Brand Name for the new premium products of a top 5 tire manufacturer, to be launched all over the world. This project has been organized in 5 phases: Brand Strategy, Discovery, Market Survey, Legal Validation, In-depth Market Survey. Where a master list of 300 names initially ideated, have been reduced to a shortlist of 25 possible names, which the client has been engaged with. The final panel of 3 alternatives has been evaluated with qualitative and quantitative surveys in the key markets to select the winning name.