Communication

Marketing
May
21
//
2021

Burger King vs. McDonald’s: How to Successfully Annoy Your Competitor

If a few years ago it was unanimous that McDonald’s was the best fast food in the world, today that has changed a lot. And the main reason why this unanimity has lost strength has a name: Burger King. Mc's main arch-rival has been standing out with a Digital Marketing strategy that is often aggressive, but extremely persuasive and differentiated.
Marketing
Apr
28
//
2021

How Crocs dominated 2020 and plans the same in 2021

Have Crocs returned to fashion? Justin Bieber says yes. And Wall Street agrees!
Marketing
Jun
19
//
2020

Digital marketing and social media during COVID-19

Digital marketing strategies for companies that want to survive the crisis caused by this pandemic.
Marketing
Jun
9
//
2020

Companies and #BlackLivesMatter: truth or opportunism?

Nike, Adidas, Netflix, YouTube, among others, show support for the fight against racism #BlackLivesMatter.