very country around the world is facing a challenging period as the impacts of the COVID-19 on health and the economy increases. We all know that companies that already have a digital culture, are better overcoming this crisis. That’s because, in the face of challenges like this, it’s time to invest in digital marketing techniques to survive this pandemic.
This is the time to invest in digital marketing! Whether to balance investment in media with operational strength or to redesign relationship strategies and chart new ways to get closer to your audience
Take advantage of the power of social media, be present in the channels where your consumers are, re-evaluate brand campaigns and direct responses. Highlight the benefits of your products and offers, demonstrate care and empathy, define alternative customer experience. In times of COVID-19, marketing strategies must be rethought! Check below a series of strategies that can reduce the impacts of this pandemic on your business:
Focus on the social media your customer is on
Know how to use the time you intend to take care of social platforms. Some people believe that the more channels you have, the better. But the truth is, audiences are more present in a given social network than another. And you need to be present where yours are.
Make your site more visible!
The best way to keep your brand visible is through digital channels. Your company needs to have a modern, effective website/e-commerce that is fed daily with authentic and relevant content. Your website must be able to give value to your brand, not just sell services and products.
Keep in contact with your customer base
Out of sight means out of mind. It is always cheaper to retain an existing customer than to acquire a new one. Therefore, the ideal in these times of crisis is to keep in touch! Marketing automation is a cheap and effective strategy when it comes to relationships. This is the right time to send personalized and contextualized e-mail marketing to your customers and thus increase your ROI.
Trial and error
It is worth saying that there is no formula for what works and what doesn’t. It is up to each segment and company to implement, test, and measure. However, it is important to be agile and creative, to bet on cheap and easy strategies to execute. If the return is not as expected, finish the experiment and move on to the next one.